Fair Isaac? Who is that? Well, let’s try it this way. Do you know what a FICO score is? FICO stands for Fair Isaac Corporation. They are the people behind the biggest scam in the US economy today. I call it a scam because nobody outside of the company knows exactly how the scores are calculated (and each of the big three credit bureaus has their own “version” so that the scores are a little different for each), yet every lending institution in the country uses them to determine borrowers’ credit worthiness. It was only a matter of time before a big player moved into the PPC click fraud detection game. There have been others who have talked about it, but it appears that Fair Isaac is ready to make their move.

tags: click fraud, detection, fair isaac, fico, ppc