I just logged into my Adsense account and noticed a new message saying my account has been chosen for the new Adsense Referrals 2.0 (yes, there are two r’s in referrals) Beta. Basically, it looks like Google is getting into the CPA game now. So, let’s see, they are in the CPC game, the CPM game, newspaper, radio, video ads…what is next? Are they tapped on the new revenue models?

Taking a peek at some of their offers, it looks like they are a bit light in the payouts. For example, their ringtone offers pay around $10, while the same offers can be found on other networks like Azoogle Ads that pay $13. I am sure the convenience factor will cause many to simply use Google’s Adsense Referral product rather than re-invent the wheel and complicate things. Of course, you don’t get something for nothing.

tags: 2.0, adsene referral, azoogle ads, beta, cpa, google