Jason Golod Blogs » Google

Credit Suisse Raises Target on GOOG, Freddie Mac Posts $2B Loss

Jason — Tue, 20 Nov 2007 17:12:21 +0000

Let’s all just hope that the tech market holds and that the ever-weakening US Dollar helps our technology exports continue to rise. Credit Suisse has upgraded their price target for Google stock (GOOG) to $900 from $800. On the flip side, Freddie Mac posted a $2B loss in Q3 of 2007 and they are looking to raise capital. The reason this is really big news is that Freddie Mac doesn’t guarantee “sub prime” loans, they typically deal with “A” borrowers. Happy Thanksgiving.

[tags]Google, Stock Market, Freddie Mac, Loss, Mortgage[/tags]

Google PR Stuff, My Take

Jason — Thu, 25 Oct 2007 18:33:31 +0000

Well, people are freaking out. People are bitching and moaning. People are talking about suing Google. Nothing has changed. I hope that the peeps down at the G-plex get together with some cold beers and laugh at everyone freaking out and talking out of their asses whenever they do something “dramatic.”

From what it sounds like, people who have lost considerable TOOLBAR PageRank have not lost anything in the SERPs. What they have lost is the ability to sell links based on PR. Time to get your Guerilla Selling books out team.

Here is my prediction. Some people on the selling side are going to freak out and remove all of the links that they are selling to people…good news for people who are not changing what they are doing. Some people on the buying side are going to freak out and have the links they have been buying removed…good news for people who are not changing what they are doing. Google gets some of what they want (people to stop buying and selling links) and people who have patience and some sack get better SERPs.

[tags]Google, Page Rank, Toolbar, Freak Out, Update[/tags]

See All Inbound Links on Google

Jason — Mon, 17 Sep 2007 18:00:27 +0000

Looks like Google has updated their webmaster tools section (I still don’t know why they don’t have a standard naming convention ie: webmastertools.google.com for their products) and you can now see a much larger sample, if not all, of the external inbound links to your site. For instance, Google shows 1,440 links if I do a link:www.golod.com, but inside the webmaster tools deal, I see almost 40k links. Now, this really isn’t a big deal, because we have all been going to Yahoo! for years to do this, but it is nice to finally see something different from Google.

[tags]SEO, Google, Webmaster, Tools, Marketing[/tags]

Google Adsense Referrals 2.0 Beta

Jason — Wed, 29 Aug 2007 17:08:47 +0000

I just logged into my Adsense account and noticed a new message saying my account has been chosen for the new Adsense Referrals 2.0 (yes, there are two r’s in referrals) Beta. Basically, it looks like Google is getting into the CPA game now. So, let’s see, they are in the CPC game, the CPM game, newspaper, radio, video ads…what is next? Are they tapped on the new revenue models?

Taking a peek at some of their offers, it looks like they are a bit light in the payouts. For example, their ringtone offers pay around $10, while the same offers can be found on other networks like Azoogle Ads that pay $13. I am sure the convenience factor will cause many to simply use Google’s Adsense Referral product rather than re-invent the wheel and complicate things. Of course, you don’t get something for nothing.

[tags]Adsene Referral, Beta, 2.0, Google, CPA, Azoogle Ads[/tags]

Link Building Mondays

Jason — Tue, 28 Aug 2007 00:03:36 +0000

It is on like Donkey Kong. Link building Mondays are coming to a website near you fool. Now and every Monday from here on out will be dubbed, “Link Building Mondays.” Who wants some?

[tags]Link Building, SEO, Monday[/tags]

Google Blog Updating Oh My

Jason — Wed, 22 Aug 2007 21:55:56 +0000

Geez, I just updated one of my blogs and did a search a minute or two later (wasn’t planning on checking, but I will when I post this) and the excerpt below the page title in Google’s SERPs was showing text from the brand new post. That is pretty amazing. I have heard some things about them updating their index and what they display here and there lately. But, I didn’t think it was something that would happen in a minute or two.

Let’s see how long it takes for them to display some text from this post in the SERPs.

[tags]Google, Blog, Update, Fast[/tags]

The “American Way” vs. the Right Way

Jason — Wed, 08 Aug 2007 16:29:07 +0000

I am sure there is going to be some yahoo that reads this and gets pissed that I even used a title like that, but what they heck. Based on my experiences in life it certainly seems to me that there is a large percentage (more than a majority) of people in this beautiful country of ours, that like to live beyond their means. Personal savings rates in the US are currently below 0%…good job team. Alone, this stat doesn’t really show much other than people in the US, as a whole, don’t like to sock a lot of liquid assets away.

I am all for bet big, win big, but I think it definitely makes sense to have something to fall back on before you do so. It seems that too many people have used this mindset to bet big and have nothing if they make the wrong bet. I was just reading SEO Blackhat’s post about a Single Point of Failure (which is typically used in the tech world) when it comes to income and making a living online. Most people in the traditional world can’t fathom how people make money on the internet. That is fine by me, I don’t have the time to try and explain it to them anymore. But, I think that most of us that make money online understand that we don’t have the silly little rules and laws to “protect” us in the event someone shuts off one of our revenue streams. In the B&M (brick and mortar) world, if you get fired and they tell you it is for A and it was because of B (and you can prove it) you can sue them and make money. In the online world, if Google shuts off your Adsense account, you are F’ed and you have zero recourse.

To get back on point I have found over the years that most of the people I admire most in business are not only smart and cunning, but they are pretty frugal as well. The “American Way” I am describing is to spend more than you take in. For whatever reason, people think that if they get one big payday, there are surely more right behind it. The smart people save and then re-invest in a proven winner…or at least make sure they are smart about how much of their capital they spend in relation to how much they have and/or bring in. I remember Shawn Hogan (of DigitalPoint) telling someone to live well within their means one time and I have always remembered that for some reason. I had heard rumors at the time about how much money he was making (and have since heard more of the same from a pretty reliable source) and thought that he was a pretty together and smart guy for making a statement like that. Surely, I thought, that was one of the reasons he was so successful online and at the bank.

I think it has become increasingly difficult for people to keep up with the Jones’. Places like my old hometown of San Diego are littered with Bentley coupes and other exotic cars. I am pretty confident that while there have been many fortunes created this last boom cycle, much of this is fool’s gold. There are many people who find it more important to put up a picture of what they want people to see them as rather than what they are. We are all guilty of this to some extent. But, when you bet your financial future and viability on it, you are playing with fire.

[tags]Rich, Keeping up with the Jones’, Saving, Debt, American Way[/tags]

Fair Isaac to Take On Click Fraud

Jason — Wed, 27 Jun 2007 16:16:17 +0000

Fair Isaac? Who is that? Well, let’s try it this way. Do you know what a FICO score is? FICO stands for Fair Isaac Corporation. They are the people behind the biggest scam in the US economy today. I call it a scam because nobody outside of the company knows exactly how the scores are calculated (and each of the big three credit bureaus has their own “version” so that the scores are a little different for each), yet every lending institution in the country uses them to determine borrowers’ credit worthiness. It was only a matter of time before a big player moved into the PPC click fraud detection game. There have been others who have talked about it, but it appears that Fair Isaac is ready to make their move.

[tags]Click Fraud, Fair Isaac, FICO, Detection, PPC[/tags]

Google Working it Out

Jason — Thu, 31 May 2007 15:39:40 +0000

As always, when Google performs one of their periodic updates, people (aka webmasters) see some pretty scary things happen. A couple of sites that I actively monitor and tweak ever so slightly, fell off the map. These are not sites that receive thousands of visitors a day, well actually that is not true…one was this very site. This blog as well as another site that is WordPress based fell off of the map a few weeks ago. This site receives anywhere from 3,500 to 5,000 unique visitors a day. I know that may be hard for some of you to fathom, but it is true. A few weeks ago, about a week or so after the toolbar update, this thing fell out of the Google index. While it was a bit out of the ordinary, I didn’t freak out too much as I had seen things like this happen before. Then I noticed that another site, one used for my day job, went MIA as well. It actually had a pretty big impact as we receive 5 or so email leads and probably 5 to 10 phone calls a day from it. Well, they both are back to normal as of yesterday with regards to their positioning in the G SERPs before the update started.

One interetsing thing to note is that one of my newer sites just saw a number of smaller terms “pop” this morning/yesterday. So, it will be interesting to see if they hold there or if there is still some metering going on at the G-plex.

[tags]Google, Index, Toolbar, Update, SERPs[/tags]

What’s in a Domain Name

Jason — Wed, 09 May 2007 19:35:11 +0000

Now that the dust has settled from the Google infrastructure update of last year (I don’t like to use the stupid names people give these things), it certainly appears that the TLD (Top Level Domain) name that you are using may play more of an important role than ever. I have seen a lot of different things happen over the past 6 months with old domains and new and what seems to be one of the biggest factors in finding top rankings on Google is the domain name. This comes as no surprise to anyone who knows the search game, but I am sure that many of them don’t really get it, because there are still many great names out there in the .com TLD. I have seen brand new sites go to the top and stay there for over a year now with the right TLD and a few links (not bought and nothing super special). FYI, I am not talking about some BS term with 6 keywords in it. I am talking about some of, what are believed to be, the most difficult areas to work in when it comes to rankings. So, if you are trying to figure out how to get to the top for a set of related terms, make sure you are using the right domain name (no hyphens please).

[tags]Domain Name, SERPs, Rankings, Google[/tags]

Jason Golod Blogs » Google

Credit Suisse Raises Target on GOOG, Freddie Mac Posts $2B Loss

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Google PR Stuff, My Take

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See All Inbound Links on Google

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Google Adsense Referrals 2.0 Beta

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Link Building Mondays

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Google Blog Updating Oh My

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The “American Way” vs. the Right Way

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Fair Isaac to Take On Click Fraud

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Google Working it Out

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