After monkeying with OptimizePress a bit and updating some on-page elements to my liking, I decided that I would see how my site was performing in some of the page speed testers. I don’t like using these things because there are so many calls being made that I was not aware of and it typically takes me on a wild goose chase of time wasting. So, let me give you the skinny on what I noticed and how I quickly “fixed” it.
Using Google’s Webmaster Tools is a great way to find little issues that might be holding your site back from ranking better in the Google SERPs. It had been a few years since I hopped into Webmaster Tools, and when I did, I noticed a number of errors in the Structured Data section. Clicking a few links it seemed that Google wanted to see “Updated” and “Author” data called out on many of my pages and posts. After poking around a big on the WordPress forums, I found that most people answering questions didn’t really understand what was being asked, nor what Google was looking for. I have played around with Rich Snippets and other Microdata information, so I had a good idea of how to solve the problem…it was just going to take a little poking around in the WordPress Codex (their repository of the code snippets that give users access to all of the information we have entered into our blogs).