A quick note:
I created a draft of this post weeks before the Penguin Update from Google. While many people are still dealing with the aftermath of Penguin and Panda, building backlinks by syndicating your documents and articles via document sharing sites is still a great way to be heard…and pick up a backlink or two along the way.
Most people know that in order to rank for certain terms in the search engines like Google, they need to build quality, keyword specific backlinks to their website…but, don’t know where to start.
Enter this series of posts where I will walk you through great, free backlink ideas that anyone with a computer, website/webpage (there is a difference) to promote, and an internet connection can do when they have some time.
Quality Backlinks From Quality Content
Following up on how to get your picture next to your SERP listings, I thought I would show you that you can also get Rich Snippet goodness for authoring articles on OTHER sites as well.
Today’s example is going to be HubPages. I am not going to get into “what HubPages is” other than to say, it is a site where authors can publish articles. They have a lot of authority in the search engines as HubPages has a lot of content to offer users. So, if you are an aspiring author or publisher, it is a great resource to help build your own authority.
NOTE: This tutorial assumes you already have Rich Snippets showing for your own website, or you have them showing for a website that you contribute to. If not, please see this Google Rich Snippets How-To….and that you have a HubPages account. =P (more…)
If you are living in a cave or just had a baby, then you are excused. Otherwise, I am sure you are aware of Google’s Rich Snippets…or at least have seen them in the SERPs. Rich Snippets can be anything from an author picture, thumbnail image of a video, stars from a product or service review, list of audio files, or even the breadcrumb navigation from your website.
Tracking people’s eyes has shown that there appears to be a positive correlation between having an image next to a SERP listing and interest. So, the bottom line is, if you want people to check out your listing on the Google search results pages…getting some images next to them is a great idea.
Rich Snippets is one of Google’s advancements that, I believe, will pay huge dividends to those who choose to be early adopters. Not only does Google get to jazz up their SERPs, they get some additional benefits as well…
Author / Publisher Association
In June of 2011 Google upgraded some of the search functionality of its Image Search. One of the interesting new features was the ability to search using an actual image. So, instead of typing words into the search box, you can enter the URL of an image, browse for an image saved on your computer, or even drag an image from your desktop to the search box (very cool).
At first I was not really that interested in the whole deal, but after coming across an article today on How to Build Backlinks Using Google’s Image Search, I have to say that I am thinking of a few different ways that it can be used in your link building strategies. (more…)